Designer Sheena Sood (image above) has always been obsessed with fabrics, patterns and conceiving her own colorful prints. The former artist turned designer, who has lent her talents to Tracy Reese, Zac Posen and now Cole Haan, credits her Indian background with her affinity for folkloric textiles. When it came time for designing her first capsule line, abacaxi (Portuguese for pineapple), Sood was confident she wanted to conjure up her bohemian personal sense of style. “The inspiration for this collection was the embroidery patterns I collected from India. Each piece has its own unique embroidery so no two patterns are the same,” reveals Sood, who adds that the line’s eclectic name stems from her obsession with tropical fruits. “They have been a recurring motif in my work.”
Keeping in line with the island vibe, Sood is offering up a playful and sunny take on contemporary fashion for spring-summer 2013, infused with a hint of retro, that is the height of beach or urban city cool. “I wanted to design wearable clothes that are fun and showcase textiles. It’s all about the details.” Abacaxi’s flirty dresses, tops and shorts are anything by basic. To celebrate the debut of the collection these limited edition designs will be available for purchase at the abacaxi’s NY pop-up shop on Friday April 26th from 6:30pm to 10pm, and Saturday April 27th from 10am to 7pm at 75 E. 4th St.
If you can’t make it to the pop-up festivities this week, head over to Bhoomki over in Park Slope, Brooklyn to shop the collection.
images by Lauren Baker